Doordarshan (often abbreviated “DD” and दूरदर्शन in Hindi) is the Television Wing of Prasar Bharati, India’s Public Service Broadcaster, which is one of the largest broadcasting organizations in the world.
Doordarshan logo over the years has inspired deep nostalgia of an era when the public broadcaster was the only television channel of the country. With the opening up of Television market to private channels, a whole generation of youth need to connect and identify with DD. In order to engage with India’s youth and to get a mindshare for DD brand within the current generation, DD is seeking a new logo design.
The new logo while recalling the strong nostalgia associated with the DD brand, should reflect the aspirations of new India.
DOORDARSHAN (DD) invites all Indian Nationals to participate in designing a new logo for the flagship Doordarshan Brand. The Logo shall comprise of an attractive design depicting Doordarshan.
Prize – Rs.1,00,000 (Rupees One Lakh only)
Last day for submission of entries – 13th August, 2017
Terms and Conditions
The Contest is open to all Indians from India or abroad. Registered
Organizations under relevant Indian laws are also eligible to
Only one entry shall be permitted per individual or organization.
All entries must be submitted to the creative corner section of
www.mygov.in. Entries submitted through any other medium/
mode will not be considered for evaluation.
The winning design of logo(s) would be the intellectual property of
Doordarshan, a division of Prasar Bharati. The winner(s) cannot
exercise any right over it, after the acceptance of the prize.
The prize winning logo(s) is/can be used by Doordarshan for
promotional and display purposes at freewill at any platform
including but not limited to satellite, terrestrial, cable or digitals
Doordarshan / Prasar Bharati / Ministry of Information &
Broadcasting will have unfettered right to modify the prize winning
logo(s) and add or delete any information or design feature in any
form to it.
Plagiarism of any nature would not be allowed.
The logo design must be original and should not violate any
provision of the Indian Copyright Act, 1957.
Anyone found infringing on others’ copyright would be disqualified
from the competition.
Employees of Doordarshan / Prasar Bharati / Ministry of
Information & Broadcasting as well as their family members are not
allowed to take part in this Contest.
Participant(s) is/are required to ensure that his/her MyGov profile
is accurate and updated since Doordarshan would be using this for
further communication. This includes details such as name, photo
and phone number. Entries with incomplete profiles will not be
Doordarshan reserves the right to cancel or amend all or any part
of this Contest and/ or Terms and Conditions/ Technical
Parameters/ Evaluation Criteria. However, any changes to the
Terms and Conditions/ Technical Parameters/ Evaluation Criteria,
or the cancellation of the Contest, will be updated/ posted on the
MyGov platform. It would be the responsibility of the participants to
keep them informed to any changes in the Terms and Conditions/
Technical Parameters/ Evaluation Criteria stated for this Contest.
Participants should upload the Logo in JPEG/ JPG/ PNG/ SVG
The Logo should be designed on a digital platform. The winner of
the competition shall be required to submit the design in an
editable and open file format. Participants should ensure that
original designs are submitted.
Logo should be designed in color. The size of the logo may vary from
5cm*5cm to 60cm*60cm in either portrait or landscape.
The Logo should be usable on the website/ social media such as
Twitter/ Facebook and on printed materials such as b/w press
releases, stationery and signage, labels etc.
The Logo should be in high resolution with minimum 300 DPI.
All the entries received by Doordarshan would be scrutinized for
awards by a selection Committee.
Entries would be judged on the basis of elements of creativity,
originality, composition, technical excellence, simplicity, artistic merit
and visual impact and how well they communicate the theme of
The decision of the Selection Committee would be final and binding
on all the contestants and no clarifications would be issued to any
participants or on any decision of the Selection Committee.
Any legal proceedings arising out of the competition/ its entries/
winners shall be subject to local jurisdiction of Delhi State only.
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